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Portrait of Ismael Reid
Taking new client projects · London & remote

Ismael Lauriel Reid, Freelance Web Developer

View my work

Websites & appsfor small businessesbuilt, launchedand supported

Freelanceweb developer

About

I'm a London-based freelance developer. I build websites, web apps and automations for small businesses and organisations. You deal with me directly from the first call to launch, and I explain everything in plain English.

More about me
Based in
London, UK
Languages
English (IELTS 7.0, C1), Amharic (fluent), Somali
Works with
Clients in London and remote
Availability
Taking new projects
What I do

What I can build for you.

Web applications

Full-stack sites and apps with forms, accounts, dashboards and admin panels, built to be used every day.

AI features

AI built into a product where it earns its place: matching, scoring, checking and summarising.

Workflow automation

n8n workflows that take over repetitive work such as lead handling, follow-ups and internal handoffs.

Support & fixes

Fixing what's broken on an existing site and keeping it running. On AYATEI I found and fixed four critical bugs before launch (forms, language fallbacks, admin access and payments) and talked the client through each one in plain English.

Selected work

Three recent builds.

All projects
How I build

Habits you can check in the work.

I audit my own work

On AYATEI the site looked finished. An end-to-end review found forms that never reached the server and languages that fell back to English. I rebuilt them, took package vulnerabilities from 7 to 0 and cut assets from 39 MB to 19 MB.

See it in the case study

AI explains, rules decide

In PULSE fixed rules own the risk score. The model only explains it and suggests actions, grounded in the hotel's own procedures and past cases, with a rule-based fallback when the model call fails.

See it in the case study

It still works when things fail

Selam Wellness runs its full flow from preset personas with no AI provider and no database, and I cut a fragile voice pipeline before the demo to keep it reliable.

See it in the case study

Have a manual process eating your time?

Let's automate it. Tell me what's slowing your business down and I'll help turn it into a better system.

Tell me about your project. I reply within a day.

Email me at ismaelreid1@gmail.comVisit ISMR Solutions